William Cantus, President
“We work every day to make a meaningful difference in the lives of our clients and their families.”
Every organization needs a business visionary – the one who understands all the different pieces, how they fit together and how to make the whole run smoothly. For Pacific Sage Partners, that’s William Cantus. As President, Bill is responsible for leading the development of the firm into a partner-driven enterprise that will serve clients and their families for generations to come.
Bill has always been able to “see around the corner a bit” and enjoys finding the right strategic solutions quickly for virtually any business challenge. He is a Vermonter through and through, with common sense and financial awareness wonderfully suited to lead our wealth management business. “For me, there are three steps that need to take place to do this well,” explains Bill. “One, know the big picture – the industry and the mission of the firm; two, understand, in depth, the details throughout the whole of the business and how they fit together; and three, hire and train passionate, service-oriented people as the team to get things done.”
Bill brings to Pacific Sage decades of experience in the asset and wealth management industries, where he has developed, coached and led teams to strategic, organizational and business transformation. Prior to joining Pacific Sage, Bill founded the WR Cantus Group, providing organizations with forward-thinking ideas and best practices, and helping them take the necessary steps to implement the changes needed for those clients to reach their goals.
As Principal and COO of Johnson Sterling, Inc., Bill supported the continuing transformation of the organization to a business that will outlive its founders by encouraging and implementing the long-term vision and strategy. For the Russell Investment Group, Bill applied his financial services expertise to the firm’s US mutual fund group, and eventually provided business consulting to the company’s top 25 most profitable clients in the eastern United States.
Bill firmly believes “We are blessed to be in this industry, where every day we get to go to work and make a meaningful difference in the lives of our clients and their families.” His life revolves around his “three girls,” his wife and twin daughters. He loves golf, hockey, skiing and any sport played with a racquet.
Credentials & Education
- MBA, University of Washington
- BA in Economics, University of Vermont
- NASD Series 66
- Member – International Center for Wealth Advisory Excellence
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